Grad school is interesting a) because it’s like living in a little cocoon enclosed from the reality of a crumbling job market and b) because I’m always poor. So I went out and got a part-time job. Well, jobs, actually. Some of what I do involves providing content for other people — and, in the interest of full disclosure, it’s not journalism. Which I guess I don’t really need to mention since no one gets paid to uh, do journalism anymore. So, yeah, some of what I write is for people who’d like to better understand potential audiences online, and usually those people want to know how to lure in said potential audience.

One place my stuff eventually goes to is dna13.com, a site that bills itself as “Real-time Reputation Management.” One blog I wrote for them recently was about Seth Godin’s potential “brand-hijacking” plan to start Brands in Public. It went up earlier this month and you can read the blog here.

Other links to dna13 blogs I’ve written: